Dramatic Storytelling, Without Drama

Concepting and creative direction for “Motherland” social campaign, a top-priority prestige franchise for Freeform. Leveraging the show’s exciting mythology and alternate history where witches are real and women rule, we created content that empowered and informed with world-altering filters, remixed historical moments and iconography, feed disrupting “magic”, and visually stunning content that integrated the conflict and power at the core of the show and its characters. This provocative and world-building campaign is ongoing and constantly updating.