Just Doing It

Helped conceive and implement the rebrand of Nike IG and social writ large, including generating new content franchises that would support it.

“Wake Up Calls” provide inspiration to followers directly from athletes in the midst of their daily training and routines in Stories, encouraging them to give their best. “Birthplace of Dreams” takes the hero’s journey and makes athletes and their personal stories the star. “Common Thread” shows how sport unites people across disparate backgrounds on a common field around a common cause.

These and more all bring athlete and audience closer together by giving them a deeper bond and bigger voice through the brand. Work has continued across other projects.